Sr. Director, Talent & Creator Marketing
$170,000–$190,000 year
On-siteNew York, United States
Job Summary
Oversee a small influencer marketing team by assigning work, coaching on craft, and refining workflows to execute high-profile campaigns from ideation through delivery. Translate complex client briefs into differentiated strategies while personally managing talent negotiations, contracting, and FTC compliance for fast-turn projects. Lead new business pitches by shaping influencer strategies, developing sales materials, and leveraging creator relationships to win accounts. Serve as a trusted senior client partner, handling escalations and managing multiple workstreams simultaneously. Directly supervise campaign execution, review reporting, and maintain direct relationships with talent and agents.
Required Qualifications
- 8+ years of talent & influencer/creator marketing experience
- at least 2–3 years directly managing people and overseeing campaigns
- Proven ability to build and present strategies and decks that win business
- Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends
- Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent
- Strong project management skills with the ability to manage competing priorities under tight deadlines
- Exceptional written and verbal communication — polished in client settings, clear and direct internally
- Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools
Desired Qualifications
- Experience across brand, entertainment, or sports clients preferred
- Agency background strongly preferred
- Existing relationships with creator talent and management strongly preferred
- Experience in sports, music, or entertainment verticals
- Background in paid amplification and dark posting strategy for creator content
- Familiarity with both brand safety considerations and authentic creator-first storytelling
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