Sr. Director, Paid Media & SEO
Hybrid · Irving, Texas, United States or Waco, Texas, United States
Job Summary
Sr. Director, Paid Media & SEO on the Marketing team leads integrated media & AI-driven discovery strategy across paid, owned, and emerging discovery platforms; translates business goals into performance-driven media plans with clear objectives, KPIs, and investment strategies; enables franchise media effectiveness at scale with AI-powered frameworks and tools; advances AI innovation in marketing & commerce; strengthens ecosystem partnerships and infrastructure with Product, Martech, and Data teams to enable machine-readable discovery and accountable innovation and performance. The role requires building and guiding AI-enhanced media optimization, audience targeting, content creation, and preparing the organization for agentic commerce and AI-enabled environments, while coordinating across disciplines to drive growth and demand generation. Hybrid schedule with in-office Monday-Wednesday and remote Thursday-Friday; offices located in Irving, TX and Waco, TX.
Required Qualifications
- Experience: 10+ years of experience in media, growth marketing, or digital strategy
- Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion
- Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants
- Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance
- Skills: Proven success leading both paid and organic media programs; Strong analytical mindset with experience managing multi-million dollar budgets; Proven operational experience building experimentation infrastructure; Experience managing and developing high performing teams
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
- Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home
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