Sr Director of Marketing - REQ # 1508
$229,900–$229,900 year
On-siteSuwanee, Georgia, United States
Job Summary
Develop and implement long-term marketing strategies aligned with business goals, including brand positioning, market segmentation, and value proposition definition. Lead a robust marketing team to execute full-funnel campaigns across digital, social, email, content, events, and PR channels that generate leads, nurture prospects, and drive pipeline growth. Manage marketing budgets, oversee technology and automation tools integrating AI into workflows, and monitor KPIs such as CAC, CPL, conversion rates, and ROAS to adjust strategies accordingly. Ensure consistent brand messaging across all touchpoints while collaborating with sales, product, finance, and operations to align initiatives with objectives. Willing to travel domestically and internationally for meetings and training.
Required Qualifications
- Bachelor's degree
- 10 years' progressive experience in public relations, advertising, social, brand building, interactive marketing, B2B and B2C marketing, events, media planning, brand management, and competitor analysis
- Experience managing a large marketing team with diverse skillsets
- Familiarity with running LEAN/agile marketing teams
- History of managing advertising budgets and overseeing creative and media agency partner relationships
- Product marketing experience including the development of marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand
- Superior written and verbal communications skills
- Willing to travel for various Company meetings and training both domestically and possibly internationally
Desired Qualifications
- MBA
- Previous experience with Salesforce CRM and Marketing Cloud
- Previous experience in HVAC or manufacturing
- Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously
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