Sr. Director, Integrated & Brand Marketing
$24,000–$24,000 year
HybridUtah, United States
Job Summary
Define and scale BambooHR's brand presence, market perception, and top-of-funnel demand creation strategy while owning brand strategy, integrated campaigns, content marketing, media investment, events, and strategic partnerships. Establish and monitor brand health metrics including awareness, sentiment, share of voice, and emerging AI-search visibility. Partner with Product Marketing to align brand strategy with product value propositions and lead enterprise content marketing strategy to strengthen market credibility. Oversee and influence up to $20M in annual marketing investment, manage external agency relationships, and lead sponsorship and event strategies. Serve as a key advisor to executive leadership on brand, market trends, and AI-driven discovery decisions. This Utah-based hybrid position requires regular in-office days and includes a background and credit check.
Required Qualifications
- 10+ years of progressive experience in brand marketing, integrated marketing, or related leadership roles
- Proven experience building and scaling B2B SaaS, technology, or comparable growth-stage brands
- Experience managing large-scale marketing investments exceeding $15M annually
- Deep expertise in brand strategy, media planning, campaign development, content marketing, and demand creation
- Strong understanding of modern media ecosystems, attribution models, audience strategy, and marketing analytics
- Meaningful direct experience at or embedded within an advertising or media agency
- Demonstrated AI fluency through changed practice, not stated belief
- Demonstrated understanding of how AI systems surface and recommend software
- Track record building content and campaign frameworks that mid-funnel and downstream teams can actually use
- Experience managing agency relationships and holding partners accountable to measurable business outcomes
- Strong executive communication, presentation, and decision-making skills
- Must be able to lift 50 lbs
- Must be available for weekend shifts
Desired Qualifications
- Experience within HCM, HR technology, or workforce management industries
- Experience leading global or multi-region brand initiatives
- Experience with sponsorship portfolio management and major event marketing programs
- Experience presenting to executive leadership teams and / or boards of directors
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