Sr. Director, Digital Optimization & Planning #2436
$177,000–$230,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Lead enterprise digital optimization strategy across experimentation, analytics, and commercial planning to improve conversion and business performance. Develop optimization roadmaps, governance models, and operating processes that support long-term digital growth while partnering cross-functionally with Merchandising, Marketing, Finance, Technology, and Digital teams. Execute A/B and multivariate testing across digital experiences, merchandising, promotions, personalization, checkout, and landing pages, establishing methodologies and success metrics to ensure statistically sound decision-making. Drive digital analytics strategy including KPI development, funnel analysis, and dashboard design, translating insights into scalable improvements. Oversee seasonal planning, promotional calendars, and demand forecasting to align digital activation with commercial objectives. Build and mentor a high-performing, multidisciplinary team across optimization and analytics functions.
Required Qualifications
- Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, or related field
- 10+ years of experience in digital optimization, experimentation, digital analytics, e-commerce, or related disciplines
- Retail or consumer-focused e-commerce experience
- Proven experience leading multidisciplinary digital teams and developing high-performing organizations
- Deep expertise in A/B testing, multivariate testing, experimentation strategy, and digital analytics methodologies
- Strong understanding of e-commerce performance drivers, merchandising, marketing, site operations, and financial planning
- Strong analytical, strategic thinking, and problem-solving skills
- Excellent executive communication, storytelling, and stakeholder management abilities
Desired Qualifications
- Experience leading enterprise digital optimization or conversion rate optimization (CRO) programs
- Experience with digital analytics, experimentation, and visualization platforms
- Experience driving organizational transformation, process improvement, and data-driven decision-making across large organizations
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.