Sr. Director, Data Product & Strategy
$195,000–$235,000 year
Hybrid · New York City, New York, United States
Job Summary
Lead the enterprise-wide Customer Data and Activation Platform strategy, owning governance, data quality, audience segmentation, monetization, and activation across the marketing data ecosystem (CDP, Media, Measurement). Define long-term vision for audience data products and platforms, manage a portfolio of high-impact use cases, and drive organizational change to ensure data-driven marketing with maximum ROI. Responsibilities include governance/compliance (privacy regulations like GDPR/CCPA), platform roadmap delivery with engineering teams, driving data quality and integration, identifying data monetization opportunities, executive alignment and influence, and developing a high-performance data activation/operations team. Requires 8+ years in relevant roles, deep knowledge of CDP/Marketing Tech stacks, proficiency with SQL/BI tools, and a Bachelor's degree (Master’s preferred) with a hybrid work arrangement.
Required Qualifications
- 8+ years of progressive experience in digital marketing, marketing technology, or data product management, with significant experience operating at a strategic leadership level
- Bachelor’s degree in Computer Science, Engineering, or a related field (Master’s degree preferred) or equivalent relevant executive experience
- Proficiency with SQL and BI tools for guiding technical decisions
- Experience overseeing major Customer Data, Media, and Measurement Platforms (e.g., CDP, DSPs, DMPs) and their integration within a marketing technology stack
- Ability to articulate and execute a data strategy, governance framework, and platform roadmaps
- Strong executive communication, change management, and leadership capabilities
- Hybrid work model requiring minimum three days in office and four days starting Jan 5, 2026
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