Sr. Director, Corporate Brand & Content Strategy

Lead development and governance of Zoetis's corporate brand with accountability for the brand strategy, governance framework, and a differentiated platform that strengthens emotional connection, trust, and leadership. Oversee strategy for Zoetis.com, corporate channels, and cross-channel governance; drive paid and organic digital strategy and AI-enabled discovery to enhance visibility and reputation. Develop and activate integrated content and communications plans across corporate reputation, workplace content, and corporate narrative priorities; partner with Communications, Sustainability, and Public Affairs to align thought leadership and campaigns; manage internal creators and external partners to ensure efficient operating models. Define and execute a social and content marketing strategy to achieve awareness and preference goals with targeted audiences including veterinarians, producers, investors, colleagues, and recruits. Define metrics for success, support executive-level brand dashboards, and act as a brand evangelist to enable global market success. Requirements include a Bachelor’s degree and 10-15 years in digital/brand strategy with 5+ years in leadership; experience with global, cross-functional teams and strong collaboration across regions. The US base salary range for this full-time role is $234,000–$330,000 with eligibility for incentives and a comprehensive benefits package.