Sr. Director, Communications - Flag Football
On-siteOrlando, Florida, United States
Job Summary
Develop and execute the communications strategy for the professional Flag Football league, aligning with business objectives and brand positioning. Build and evolve the storytelling platform by crafting compelling narratives across competition, athletes, teams, and fan engagement. Lead day-to-day media relations efforts, cultivating relationships with sports, business, and lifestyle outlets while driving earned media opportunities. Direct game day communications and press operations, coordinating real-time messaging to maximize visibility and protect brand reputation. Partner with internal teams including Marketing, Partnerships, and Content to ensure integrated messaging, and support executive communications and thought leadership. Manage external PR agencies, contractors, and budgets while building scalable processes and crisis communication plans. This role requires a builder mentality to establish the league's voice from the ground up within a fast-paced, startup-like environment.
Required Qualifications
- 10+ years of experience in public relations, communications, sports marketing, media relations, or related fields
- Proven experience developing and executing strategic communications programs that drive visibility and business results
- Strong network of media relationships across sports, business, and entertainment
- Exceptional written, verbal, presentation, and storytelling skills
- Experience supporting executive communications and high-profile stakeholders
- Demonstrated success managing media events, launches, announcements, and major communications initiatives
- Experience navigating sensitive issues and crisis communications situations
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Experience managing agencies, consultants, and external partners
- Ability to operate effectively in a fast-paced, evolving environment
- Ability to travel to host market for all Flag Football games
Desired Qualifications
- Experience launching new brands, leagues, teams, properties, or consumer-facing products
- Experience in sports, media, entertainment, or a high-growth startup environment
- Familiarity with professional football and the evolving flag football landscape
- Experience building communications functions, processes, and playbooks from the ground up
- Experience supporting athlete, team, league, or sponsorship communications
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