Sr. Director, Brand Marketing
$190,000–$285,000 year
On-site · Berkeley Heights, New Jersey, United States
Job Summary
Senior Director, Brand Marketing will lead the post-launch acceleration and ongoing commercialization of Tonix Pharmaceuticals’ fibromyalgia and migraine assets. This role focuses on optimizing launch performance within the first-year post-approval, identifying opportunities to expand adoption, and evolving strategy to build sustained market momentum. Responsibilities include refining brand strategy and leading execution of integrated marketing initiatives across HCP and Consumer/Patient audiences (personal and non-personal promotion, digital media, and communications/PR), developing deep understanding of target audiences to drive adoption, cross-functional alignment with field sales, medical affairs, commercial strategy/operations, market access, and PRC, and overseeing agency partners to test, learn, and scale high-performing tactics. Essential duties cover monitoring launch performance, deriving actionable insights from real-world data, expanding awareness and adoption across priority segments, optimizing promotional mix, collaborating with analytics/market research, and mentoring team members in a fast-paced, data-driven environment. Educational requirement is a BA/BS in Business/Marketing; an MBA or advanced degree is preferred. The role reports to the Vice President, Marketing and is based in Berkeley Heights, NJ.
Required Qualifications
- Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required
- MBA or other advanced degree preferred
- 10+ years of pharmaceutical or biotech marketing experience
- Experience supporting or leading early post-launch brands (0–18 months post-approval)
- Experience with launch analytics, performance tracking, and optimization strategies
- Experience managing agencies and cross-functional teams in a dynamic environment
- Experience engaging with Key Opinion Leaders and driving peer-to-peer influence
- Prior pharmaceutical sales experience preferred
- CNS, primary care, rheumatology, and/or pain specialty experience preferred
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