Sr. Director, Brand Communications
$140,000–$170,000 year
HybridIndustry, California, United States
Job Summary
Lead the development, execution, and optimization of integrated PR and communications strategies across multiple Markwins brands, shaping messaging and content to ensure consistency across all consumer touchpoints. Define the long-term communications vision and annual strategic roadmap while partnering with executive leadership to drive awareness, engagement, and business growth through earned media, influencer campaigns, and experiential initiatives. Own agency relations, budget planning, and performance measurement, establishing governance frameworks and delivering monthly business insights to support enterprise priorities. Manage issue management across brand touchpoints and oversee the team to deliver measurable year-over-year growth through data-led approaches and innovative campaign planning.
Required Qualifications
- Bachelor's degree in marketing, advertising, communications, or equivalent combination of education and experience
- 10+ years of progressive experience in Public Relations, Brand Communications, Integrated Marketing Communications, or related fields
- Experience leading communications strategy for a multi-brand portfolio
- Thinks strategically and has the ability to translate big ideas into measurable business results
- Motivated by building culturally relevant brands through integrated earned, owned, and paid communications
- Demonstrated ability to influence senior leadership and align cross-functional teams around shared business objectives
- Proven success developing and mentoring high-performing teams
- Strong executive presence and ability to communicate effectively with senior leaders
- Proven track record of designing and executing successful public relations campaigns at local, national, and global levels
- Experience acting as a company spokesperson and managing media relationships
- Experience planning and executing large-scale events and integrated campaigns
- Proven experience with agency leadership and relationship management
- Strong experience across social media, influencer marketing, and creator partnerships
- Experience managing communications budgets, KPIs, and strategic planning
- Exceptional communication, storytelling, and presentation skills with the ability to influence stakeholders at all levels
- Excellent verbal and written communication, organizational, project management, and problem-solving skills
- Strong strategic planning and business acumen
- Executive presence with the ability to lead through influence across a highly matrixed organization
- Ability to independently prioritize multiple initiatives while meeting business objectives and deadlines
- Deep understanding of integrated marketing across PR, Social, Influencer, Paid Media, Digital, Experiential, and traditional channels
- Strong creative vision with an understanding of business objectives and consumer behavior
- Data-driven mindset with experience building KPIs, dashboards, and performance measurement frameworks
- Experience building scalable communications processes, governance, and operational best practices
- Deep understanding of a brand's full customer journey—from awareness and acquisition through engagement, loyalty, and advocacy
Desired Qualifications
- master's degree in business marketing or similar
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