Sr. Dir, SVODs Product Marketing
$162,593–$295,113 year
RemoteUnited States
Job Summary
Own and drive the end-to-end SVOD strategy across all DIRECTV platforms, setting annual and multi-year goals while leveraging data to optimize portfolio performance. Lead the SVOD team in executing integrated marketing strategies across major channels, developing value propositions to drive subscriber acquisition and retention, and reducing churn through proactive campaign development. Manage all SVOD partner relationships, negotiating joint marketing programs and co-marketing strategies to advance the content aggregation vision. Account for multi-million-dollar annual revenue by partnering with Finance to develop forecasts, manage budgets, and ensure targets are met. Present SVOD strategy and performance results to senior leadership, synthesizing complex market intelligence into executive-ready narratives.
Required Qualifications
- 7 – 10 years of progressive experience in marketing, product marketing, or a related discipline
- significant exposure to subscription-based businesses
- 4 – 10 years of direct people management experience (managing 2 or more direct reports)
- Demonstrated expertise in streaming, digital media, or entertainment marketing
- Proven track record of owning and delivering against significant revenue goals ($100M+)
- Experience managing external partner relationships, including negotiation and co-marketing execution
- Bachelor's degree in Marketing, Business, Communications, or a related field
Desired Qualifications
- MBA or advanced degree preferred (or equivalent years of additional experience)
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