Sr. Digital Marketing Specialist
Hybrid · Dallas, Texas, United States
Job Summary
Senior Digital Marketing Specialist to drive hyper-local organic growth for ~170 All Battery Center stores, manage franchise location listings and ongoing digital strategy, coordinate cross-functional initiatives, oversee franchisee communications, support email programs (PowerPerks) and monthly promotions, and lead reputation management in collaboration with an agency partner. Responsibilities emphasize digital properties management for franchise locations, paid media support, CMS/web analytics proficiency (Sitecore a plus), and integration with cross-functional teams and external vendors to optimize franchise performance and local search presence.
Required Qualifications
- Bachelor’s Degree from an accredited college or university required
- 3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth
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