Sr Digital Marketing Specialist
RemoteUnited States
Job Summary
Develop, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, programmatic, and emerging channels. Own complex client programs by managing execution from launch through ongoing optimization and analyzing performance metrics like CTR, CPC, CPA, and ROAS to drive retention and revenue growth. Partner with Account Services to support client strategies, growth discussions, and renewal efforts while acting as an escalation point for tracking, attribution, and performance challenges. Lead oversight of campaign measurement frameworks and mentor team members through coaching, training, and the creation of standard operating procedures. Maintain platform certifications and stay informed on industry trends, AI innovations, and privacy changes to continuously improve team processes.
Required Qualifications
- 4-6+ years of hands-on experience managing paid media campaigns across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, video, or similar advertising channels
- Advanced understanding of campaign strategy, audience targeting, bidding methodologies, attribution, tracking, and optimization
- Experience managing complex client programs with minimal oversight
- Strong analytical skills with the ability to interpret performance data and develop actionable recommendations
- Experience with campaign tracking, pixels, conversion measurement, Google Tag Manager, GA4, and troubleshooting data collection issues
- Demonstrated ability to influence outcomes through cross-functional collaboration and effective communication
- Strong organizational, project management, attention to detail and prioritization skills in a fast-paced environment
- Experience mentoring, onboarding, or coaching junior team members
- Advanced proficiency in Excel and reporting platforms i.e. Tableau, Data Studio, PowerBI
- Excellent written, verbal, and presentation skills
- Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field
Desired Qualifications
- Agency experience managing multiple client accounts simultaneously
- Google Ads, Meta, LinkedIn, StackAdapt or other platform certifications
- Experience with Salesforce, CRM integrations, Asana, and marketing automation platforms
- Knowledge of audience strategy, first-party data activation, and customer journey planning
- Experience working in B2B advertising environments
- Experience supporting new business pitches or strategic client growth initiatives
- Experience contributing to process improvement initiatives, SOP development, or operational change management
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