Sr. Digital Marketing Manager
On-siteBengaluru, Karnataka, India
Bengaluru, Karnataka, IndiaOn-siteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Plan and execute digital marketing campaigns across SEO/SEM, email, social media, and display advertising channels while designing and maintaining the social media presence. Measure campaign performance against ROI and KPIs, identify trends, and optimize spend based on insights. Brainstorm growth strategies, run conversion tests, instrument funnels, and collaborate with agencies and vendors. Evaluate emerging technologies to provide thought leadership on adoption. This role supports Mate Labs' mission to lead the revolution in machine learning and data science, offering a startup culture with immense scope to learn and grow.
Required Qualifications
- 5 -7 years of proven experience in digital marketing
- Impeccable communicative and writing skills
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Desired Qualifications
- Good Understanding about AI, ML or Data Science Industry would be a huge plus
- Knowledge of website analytics tools would be a plus(e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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