Sr. Digital Marketing & Creative Specialist
$95,000–$110,000 year
HybridBroomfield, Colorado, United States
Job Summary
Develop an end-to-end digital presence strategy, managing social media, website updates, email campaigns, and AI-enabled workflows. Execute outbound marketing, coordinate account-based marketing efforts, and optimize web content using CMS tools like Webflow while ensuring clean data tracking. Design branded collateral including datasheets and presentations, then monitor performance metrics across platforms to drive lead generation and awareness. Report on SEM Rush signals and digital KPIs to identify optimization opportunities and adjust campaigns accordingly. Support industry events, conferences, and webinars as part of the agile marketing team's demand generation initiatives.
Required Qualifications
- Hands-on experience in paid digital marketing with a focus on paid social (LinkedIn) - 3- 6 years
- Intermediate graphic design skills (Adobe Creative Suite, Canva, Figma, or similar)
- Proficient in Webflow
- Experience with marketing analytics tools and a data-driven mindset
- Strong verbal and written communication skills and comfortable presenting concepts and deliverables to internal stakeholders
- Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines
- Passion for the digital marketing industry and its best practices, staying ahead of trends and technologies, especially around AI tools to improve content creation, analytics, and campaign efficiency
- Experience working in a fast-paced, collaborative, or lean-team environment where adaptability and self-direction are required
- Bachelor's degree in marketing or a related field required, or equivalent paid experience
- 3-5 years plus experience in digital marketing, growth marketing and web optimization, marketing communications, content marketing, email marketing, or other related roles
- Must be able to lift 15 pounds at times
- Ability to travel, roughly 15%
Desired Qualifications
- Experience with additional paid media platforms such as YouTube, Meta, Reddit, and Google Ads
- Certification with GA4 or other relevant platforms
- Background in the security industry
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