Sr. Digital Advertising Strategist
On-site · Southlake, Texas, United States or Humble, Texas, United States
Job Summary
Senior Digital Advertising Strategist responsible for developing, executing, and optimizing digital advertising strategy across the full funnel to drive brand awareness, leads, traffic, and ecommerce conversions. Manages paid search (Google Ads and SEM), paid social (Meta, LinkedIn, and others), and collaborates with brand, agencies, and internal teams to align campaigns, optimize ROAS, and improve lead quality. Leads analytics, dashboards, and reporting (KPIs include traffic, conversions, CAC, ROAS). Requires 4–6 years of multi-channel digital advertising experience, a bachelor’s degree in a related field, strong analytical skills, GA4 familiarity, and excellent communication and project-management capabilities.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- 4–6 years of experience managing digital advertising campaigns across multiple channels
- Hands-on experience managing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other major digital advertising channels
- Strong understanding of SEM, paid social, display advertising, and digital funnel strategy
- Experience optimizing campaigns for lead generation, ecommerce conversion, and ROAS
- Familiarity with SEO principles and experience collaborating with agencies or partners on SEO/GEO initiatives
- Strong analytical skills with ability to interpret campaign data and make data-driven decisions
- Experience with Google Analytics (GA4) and marketing reporting tools preferred
- Social advertising experience strongly preferred
- Excellent communication, organization, and project management skills
- Demonstrated leadership potential and desire to grow into a larger strategic leadership role
- Successful completion of pre-employment background and drug screening
- Fosters good coworker citizenship and contributes to a positive work environment
- Exemplifies M&D’s values of Earn Trust, Take Ownership, Prioritize Service, Take Action, and Win Together
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