Sr Data Analyst, Search Marketing
HybridLondon, England, United Kingdom
Job Summary
Analyze search performance by digging into SEM and SEO data to translate traffic and revenue drivers into actionable insights for the marketing team. Ensure performance is properly measured by tracking search channel accuracy and surfacing insights to increase efficiency. Support experimentation by designing and analyzing incrementality tests across search channels while monitoring daily trading to flag trends and anomalies early. Track the SERP by understanding paid and organic search interactions and monitoring Google algorithm updates. Analyze the competitive and demand landscape to inform bidding strategies and supply acquisition. Stay ahead on AI search by tracking our presence in LLM responses and turning findings into concrete strategic recommendations. Collaborate across CRM, Display, and Affiliate channels to connect search insights with the broader marketing picture.
Required Qualifications
- Bachelor's degree in an analytical field (Math, Economics, Statistics, Engineering, or related)
- 3-5 years in an analytical role
- experience in Search Marketing Analytics
- Strong SQL skills
- comfort working with large, complex datasets
- Basic proficiency in Python
- Experience with data visualization tools (e.g., Tableau, Looker)
- Solid understanding of statistical testing and experimentation
- Strong communication skills
- ability to present findings clearly to non-technical stakeholders
Desired Qualifications
- ideally at a fast-paced ecommerce company
- Familiarity with SEM, SEO, PPC, or content marketing concepts
- More advanced programming experience in Python or R
- Hands-on experience with AI-powered analytics or querying tools
- Experience working in a matrixed, cross-functional marketing team
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