Sr. Creative Strategist
On-siteLos Angeles, California, United States
Job Summary
Lead creative strategy for full product launches from ideation through post-launch performance review, setting the creative POV and roadmap quarter over quarter. Pitch winning ideas using a strong understanding of the media landscape, developing concepts into creative strategies implemented across channels. Own the creative operating system behind it: intake, brief templates, QC standards, naming/tagging conventions, and asset governance. Own the full ad production pipeline (brief → design/video handoff → review → launch), building the systems that increase output and quality. Translate creative concepts into detailed, actionable briefs for content creators, designers, and video editors. Oversee high volumes of ads and creative assets to ensure on-time delivery, review, and approval in an organized manner; roughly 150 ad concepts a month. Identify bottlenecks in the production process and implement fixes to keep output moving. Analyze performance across channels including paid media and email campaigns to inform and enhance creative direction. Own the creative testing and learning agenda: form hypotheses, structure tests, read results, and iterate on what wins. Define and track the creative metrics that matter — e.g., CPA, ROAS/MER, CVR, hook/thumbstop rate, hold rate, and win rate on tested creative — and report them to leadership. Deliver data-informed creative recommendations for BAU needs across all media channels, partnering closely with Growth and Media teams. Serve as the go-to creative partner for performance agencies, driving creative diversity, volume, quality and own the scope and cadence of those relationships. Partner with Acquisition and Retention teams to align creative strategy with new product launches. Build and maintain relationships with a bench of UGC creators (lifestyle & MUA) on retainer. Mentor two junior creative strategists, supporting their growth and development.
Required Qualifications
- 8+ years of experience in creative strategy, performance marketing, or paid digital advertising
- Proven track record of translating ad performance data into creative strategies that measurably improve results
- Strong project management skills with experience managing high-volume ad production pipelines
- Deep understanding of paid social platforms (Meta, TikTok, Pinterest, YouTube) and emerging ad formats
- Excellent communication and interpersonal skills, with the ability to lead ideation and influence cross-functional teams
- Experience partnering with performance agencies and external creator networks
- Comfortable operating with a strong bias for action in a fast-paced, high-growth environment
Desired Qualifications
- Bonus: mentoring/managing junior strategists
- AI creative-tool fluency
- beauty/wellness/DTC category
- startup/high-growth e-comm
- Startup or e-commerce experience
- Adaptable to new platforms, AI tools, and advertising technologies; genuinely excited by change
- Humble, hungry, and people-smart. You share credit and define success collectively, you're always looking for the next challenge, and you have real awareness of how your words and actions land with others.
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