Sr. Creative Strategist

Own creative strategy end to end across paid channels including Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV. Develop original ad concepts rooted in customer insight and performance data, then write creative briefs for internal teams and agency partners. Build weekly and monthly flighting roadmaps to ensure every channel has fresh, on-strategy assets while managing the concept-to-launch pipeline. Serve as the day-to-day owner of creative agency partnerships, providing feedback and holding partners to high standards. Lead a growing team of junior strategists and coordinate with the paid media team to analyze hook rates, CTR, and ROAS for continuous testing.