Sr. Coordinator, Integrated Media
On-sitePhoenix, Arizona, United States
Job Summary
Develop integrated media plans by analyzing client goals, audience insights, and competitive research to refine targeting and budget allocations. Independently manage campaign activation across paid search, social, programmatic, and direct channels, ensuring accurate setup, trafficking, and quality assurance before launch. Monitor performance metrics to identify trends, execute optimizations on bids and audiences, and document actionable recommendations for improved campaign efficiency. Prepare client-facing reports, presentations, and meeting materials while proactively communicating risks and performance updates. Serve as a resource for junior Coordinators by sharing best practices, reviewing work, and supporting onboarding efforts within the collaborative agency ecosystem.
Required Qualifications
- 1–3 years of experience in media, marketing, advertising, analytics, or a related field
- Hands-on experience supporting or managing paid media campaigns
- Bachelor's degree in marketing, advertising, communications, business, or a related field, or comparable professional experience
- Working knowledge of integrated media planning, campaign activation, optimization, and reporting
- Experience working with at least one major paid media platform, with an interest in developing broader cross-channel expertise
- Strong attention to detail and a consistent record of producing accurate work
- Ability to independently manage assigned tasks, timelines, and campaign responsibilities
- Strong analytical skills and comfort working with campaign data, budgets, and performance metrics
- Ability to identify trends and translate data into clear observations and recommendations
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment
- A proactive, solutions-oriented approach to problem-solving
- Willingness to take ownership, ask thoughtful questions, and escalate concerns appropriately
- Ability to provide support and guidance to more junior team members
- Strong professional judgment, accountability, and integrity
Desired Qualifications
- Agency experience supporting multiple clients or accounts
- Experience across more than one media channel, such as paid search, paid social, programmatic, display, video, CTV, streaming audio, or direct media
- Familiarity with Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and/or demand-side platforms
- Experience working with Google Analytics, campaign dashboards, attribution tools, or other measurement platforms
- Experience with Excel or Google Sheets, including formulas, pivot tables, and data analysis
- Familiarity with trafficking, pixels, conversion tracking, campaign tagging, and URL parameters
- Experience coordinating with media vendors, publishers, or platform representatives
- Relevant media or platform certifications
- Exposure to repo
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