Sr. Category Manager - Convenience Mixes
$95,938–$178,010 year
On-siteSan Antonio, Texas, United States
Job Summary
Develop and lead category strategy for convenience mixes across Away From Home and At Home channels, managing the full product lifecycle from market research and development to commercialization and SKU rationalization. Analyze market trends and consumer needs to identify opportunities, then collaborate with Sales, R&D, and Operations to execute product launches and optimize the portfolio for profitability. Support pricing discussions, promotions, and digital assets while ensuring GS1 compliance and accurate forecasting with Demand Planning. Manage direct reports to drive brand growth and achieve annual goals, leveraging marketplace insights to shape strategic direction for both branded and private label segments.
Required Qualifications
- Bachelor's degree in Business, Marketing, or other related field
- 5+ years of experience in category management, brand marketing, or product marketing
- Proven commercialization experience — bringing products or campaigns to market, including go-to-market strategy, launch execution, and post-launch performance tracking
- Demonstrated analytical expertise in leveraging market insights to shape data-informed strategies
- Proven ability to lead complex projects from concept to execution, with clear communication to cross-functional stakeholders
- At least 3+ years of managerial experience
- Proficient use of computer, Microsoft Office (Word, Excel, PowerPoint, OneNote), and other related applications or software
- Analytical, problem-solving, and decision-making skills, with the ability to use data and insights to drive results
- Communication, presentation, and negotiation skills, with the ability to influence and collaborate with internal and external stakeholders
- Creative, innovative, and customer-oriented mindset, with the passion and vision to create and launch successful products
- Highly organized, detail-oriented, and adaptable, with the ability to manage multiple projects and priorities in a fast-paced environment
- Strong ability to lead and motivate others
- Works effectively and efficiently with diverse groups of associates and customers ranging from entry level to executive level positions
- Supervisory Responsibilities: Manage one or more direct reports
- Work requires supervising and monitoring work performance of direct reports including making final decisions on hiring and disciplinary actions, evaluating program/work objectives and effectiveness, and realigning work and staffing assignments, as needed
- Develop functional responsibilities of individuals that report to this position and ensure that best-in class output is created
- Location – San Antonio, TX or other major city
- If remote, travel to Corporate Office required a minimum of 4 times per year
- Must be able to lift up to 15 pounds at times
- Travel on an as-needed basis, which may vary depending on business requirements. (10%-15%)
Desired Qualifications
- MBA or post graduate work in Marketing would be a plus
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