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CoupangPosted 3 weeks ago

Sr. Business Development Specialist [L5] (Ads Channel Partnership)

On-siteSeoul, Seoul, South Korea

Full TimeSenior LevelLargeE-commerce

Job Summary

Build strategic partnerships with advertising agencies to drive business growth, lead business development for new client acquisition, and expand the market for advertising products. Analyze agency performance to formulate growth strategies, oversee partner programs and ad operations processes, and execute go-to-market plans for new product launches. Collaborate cross-functionally with Product, Sales, Marketing, and Finance teams to address client feedback and improve services based on Voice of Customer insights.

Required Qualifications

  • 7 years of experience in the agency, advertising platform, media rep, or digital marketing field
  • Experience in agency partnerships or account management
  • Capability to analyze advertising performance and derive data-based insights
  • Ability to effectively communicate and collaborate with various stakeholders
  • Experience in strategic planning and execution to achieve business goals
  • Ability to use work tools such as Excel and PowerPoint

Desired Qualifications

  • Experience in performance advertising, search advertising, or commerce advertising platforms
  • Experience in operating agencies or managing official partner agencies
  • Experience in advertising revenue growth, new customer acquisition, or business development
  • Experience in partner programs, incentive policies, or establishing ROI-based business cases
  • Experience in launching new advertising products and Go-to-Market projects
  • Experience in managing and monitoring large advertising budgets
  • Experience leading cross-functional projects and achieving results

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