Sr. Brand Product Manager
HybridMexico City, Mexico City, Mexico
Job Summary
Lead the Product Marketing function for Financial Services products, including Credit Card, Debit, Loans, and future launches. Manage and develop a team of Product Marketing Managers, providing coaching, strategic direction, performance management, and career development. Serve as the primary marketing partner for Product and Operations teams, translating business priorities into effective marketing and communication strategies across owned channels including Push, SMS, In-App Messages, Email, and WhatsApp. Build strong partnerships across Product, Operations, Marketing, Legal, Compliance, Risk, Analytics, and Creative teams to ensure alignment throughout campaign development. Translate complex product requirements into clear marketing briefs that enable marketing teams to develop customer-centric communications while ensuring all customer communications consistently reflect the company's brand standards.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 8+ years of experience in Product Marketing, CRM Marketing, Field Marketing, Growth Marketing, or related functions
- 3+ years of experience leading and developing high-performing marketing teams
- Experience working cross-functionally with Product, Operations, Marketing, Legal, Compliance, and Risk teams
- Strong understanding of CRM and owned communication channels, including Push Notifications, SMS, Email, In-App Messaging, WhatsApp, and lifecycle marketing
- Exceptional written and verbal communication skills, with the ability to translate complex business needs into simple, customer-friendly messaging
- Proven ability to influence senior stakeholders and build alignment across cross-functional teams without direct authority
- Strong leadership skills with demonstrated experience coaching managers and developing high-performing teams
- Strategic thinker with excellent problem-solving, prioritization, and project management capabilities
- Experience identifying and mitigating legal, compliance, regulatory, customer experience, and reputational risks in customer communications
- Strong understanding of brand strategy and ability to ensure consistency across all customer touchpoints
- Data-driven mindset with experience leveraging customer insights and campaign performance to improve future marketing initiatives
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities simultaneously
Desired Qualifications
- Experience in Fintech, Financial Services, Banking, Payments, or Lending is strongly preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.