Sr. Brand Manager, Girls (Toy Company)

Sr. Brand Manager leads brand vision and cross-functional teams to develop and execute strategic plans for brand(s) while meeting financial objectives. Responsibilities include serving as communications lead on the brand, driving day-to-day line development and managing milestones/financial objectives, analyzing sales data and trends to inform product line architecture, conducting competitive/consumer analysis of toy trends and play patterns, shaping retailer-specific channel strategies for global markets, leading cross-functional teams to ensure product/packaging/marketing alignment, and acting as the point of contact with licensors during brand planning and product development. Desired experience emphasizes 6+ years in marketing/brand/product management within the toy industry, strong analytical and presentation skills (PowerPoint, Google Slides), ability to lead and mentor teams, excellent written/verbal communication, and proficiency in Google Suite + MS Office (Adobe Creative Suite a plus). The role supports a hybrid work environment.