Sr. Brand Manager, Cuisinart
On-site · Stamford, Connecticut, United States
Job Summary
Senior Brand Manager responsible for end-to-end brand strategy, new product messaging, and integrated marketing execution for Cuisinart. Lead cross-functional teams to deliver cohesive brand messaging, create content toolkits for product launches, drive go-to-market plans, and strengthen brand equity across US and regional partners. Role emphasizes translating consumer insights into positioning and storytelling, developing campaigns that drive awareness, consideration, and conversion, and guiding collaboration with insights, product, sales, eCommerce, and DTC teams. Must thrive in an environment requiring strategic rigor, creative execution, and on-site Stamford, CT presence.
Required Qualifications
- 8+ years of experience in marketing or brand management, ideally within consumer goods or household appliances
- Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels
- Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution
- Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance
- Ability to translate complex product features into clear, compelling consumer benefits
- Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, and data-driven decision-making
- Excellent communication and interpersonal skills with the ability to influence across teams
- Strong sense of ownership and ability to manage multiple projects and priorities
- PR/Comms and Global/Regional brand team experience is a plus, especially across innovation, commercialization, and activation
- Balanced analytical and creative strengths—an inspiring and practical brand marketer
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