Sr. Brand Manager
$150,000–$160,000 year
RemoteUnited States
Job Summary
Own the brand strategy and campaign vision, translating positioning into clear direction that guides the team. Write sharp creative briefs for integrated partners and steward brand voice and visual identity across all consumer touchpoints. Shape brand moments from tentpole activations to reactive cultural plays, ensuring every touchpoint aligns with one idea. Support A-list and celebrity partnerships end-to-end while leading day-to-day management of the awareness media agency. Partner with the integrated marketing team to activate campaigns across social, owned ecommerce, influencer, and gifting channels. Track brand health, velocity, and share using syndicated data to shape strategy and connect marketing activity to retail impact and business outcomes. Champion test-and-learn behavior, pilot fast, and scale what wins while collaborating with sales strategy to develop compelling sales stories.
Required Qualifications
- 5+ years of brand marketing experience
- Ideally in CPG or a consumer brand
- Track record of driving strategy and campaigns
- Instincts of a modern marketer paired with real business fundamentals
- Ability to move fluidly between a creative review and a syndicated data deep-dive
- Strong understanding of retail impact and how marketing connects to velocity, distribution, and the P&L
- Experience supporting celebrity or macro influencer partnerships
- Experience managing external agencies day to day
- Experience including briefing, plan evaluation
- Working fluency in awareness media
- Understanding of social platforms and creator culture
- Exceptional collaboration skills
- Ability to set direction and empower partners
- Strong written and verbal communication
- Experience presenting to senior leadership
- Highly collaborative
- Generous with credit
- Energized by building something with others
- Able to flex creative and set a strong brand vision
- Ability to stay grounded in strategy and the business
- Genuinely curious about culture, food, and wellness
- Tuned in to what consumers actually care about
- Comfortable with speed and ambiguity
- Ability to align the team, ship, and learn
- High ownership
- Low ego
Desired Qualifications
- Ideally in CPG or a consumer brand
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.