Sr Associate, Toy Marketing - Barbie
$92,000–$115,000 year
On-site · El Segundo, California, United States
Job Summary
Sr Associate, Toy Marketing - Barbie at Mattel supports toy portfolio management, strategy development, and product lifecycle activities. Responsibilities include day-to-day management of product segments, acting as the point of contact for brand inquiries, collaborating to develop global product strategies, assisting in margin targets and line plans, preparing presentations for internal stakeholders, supporting cross-functional product delivery, contributing to business reporting, and providing inputs for marketing initiatives. Required skills include marketing experience in product development or toy/CPG areas, retail/distribution knowledge across mass, specialty, and e-commerce, strong quantitative/financial analysis, data synthesis and actionable recommendations, cross-functional collaboration, and advanced PowerPoint with Excel capabilities. The role emphasizes collaboration with design, packaging, development, supply and demand planning, retail, and commercial teams; location is El Segundo, California (US); in-person work arrangement.
Required Qualifications
- 2+ years relevant work experience in marketing, preferably in product development, CPG or toy companies, ideally with exposure to retail buyer dynamics
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
- Excellent time management, planning and project execution skills
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
- Ability to synthesize data and pull insights to create recommendations
- Effective interpersonal skills with the ability to build solid collaborative relationships with cross-functional teams (i.e. design, commercial, and development etc.)
- Strong PowerPoint creation and presentation skills; advanced Excel skills including data analysis and reporting; proficient in Outlook and Word
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