Sr. Associate, Email Marketing
$73,000–$98,000 year
On-site · Los Angeles, California, United States
Job Summary
Own the development of first-draft email copy across the lifecycle programs (e.g., ticketing, volunteer, merchandise, Torch Relay and partner communications) and support end-to-end campaign execution from stakeholder alignment through deployment QA. Propose and refine data-driven personalization strategies, collaborating with Email and CRM Operations to deliver tailored messaging based on behavioral, demographic, and lifecycle data. Act as the central point for gathering feedback, drive approvals, and lead the email experimentation pipeline with hypotheses and A/B tests, integrating performance data into content strategy. Build and maintain reusable email messaging frameworks, templates, and playbooks to standardize content development and maximize efficiency, while safeguarding a consistent, fan-first brand voice across external emails. Coordinate campaign timelines, manage lifecycle calendars, validate copy and deployment requirements with QA, and collaborate with Integrated, Digital Content, and Web and App teams. Translate performance trends from Fan Data & Analytics into actionable recommendations. Requires 4+ years in relevant roles, portfolio demonstrating conversion-oriented email copy, and Salesforce Marketing Cloud experience is a plus. Must be onsite in Downtown Los Angeles. The annual base salary ranges from $73,000 to $98,000. LA28 does not provide relocation assistance.
Required Qualifications
- Minimum 4+ years in email copywriting, content strategy or lifecycle marketing – ideally within a CRM or acquisition and retention focused environment
- A portfolio that demonstrates conversion-oriented email copy across lifecycle moments and different audience types
- Working with personalization and dynamic content concepts, hands on SalesForce Marketing Cloud experience is an advantage
- Stakeholder management skills – gather inputs, synthesize requirements, manage conflict, and prioritization
- Process-oriented mindset: you care about quality fan-centric content, deadlines and can manage risk proactively
- Strong attention to detail and collaborative working style with a low ego approach to feedback and iterations
- Ability to communicate findings, including contributing to reports, presentations
- Nice to Have: Experience supporting inbound email inquiries
- Experience using Marketing Cloud for reporting
- Background in sports, events, ticketing, or live entertainment data
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