Sr. Associate, Email Marketing
$73,000–$98,000 year
On-site · Los Angeles, California, United States
Job Summary
Sr. Associate, Email Marketing role within LA28’s Digital Engagement & Marketing team. Own first-draft email copy across lifecycle programs (ticketing, volunteer, merchandise, hospitality, Torch Relay and partner communications) and support end-to-end campaign process from stakeholder alignment to deployment QA. Develop data-driven personalization strategies, collaborate with Email and CRM Operations, lead email experimentation (A/B tests), build reusable messaging frameworks, ensure fan-first brand voice, coordinate campaign timelines, validate copy and dynamic content, and analyze performance trends with Fan Data & Analytics. Requires strong writing, 4+ years in relevant email/crm roles, portfolio of conversion-oriented email copy, experience with personalization/dynamic content, and stakeholder management; Salesforce Marketing Cloud experience is a plus. Onsite in Downtown Los Angeles office; typical expectations include evenings/weekends during peak events. Annual base salary range: $73,000 - $98,000.
Required Qualifications
- Minimum 4+ years in email copywriting, content strategy or lifecycle marketing – ideally within a CRM or acquisition and retention focused environment
- A portfolio that demonstrates conversion-oriented email copy across lifecycle moments and different audience types
- Working with personalization and dynamic content concepts, hands on SalesForce Marketing Cloud experience is an advantage
- Stakeholder management skills – gather inputs, synthesize requirements, manage conflict, and prioritization
- Process-oriented mindset: you care about quality fan-centric content, deadlines and can manage risk proactively
- Strong attention to detail and collaborative working style with a low ego approach to feedback and iterations
- Ability to communicate findings, including contributing to reports, presentations
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