Sr. Analyst, Sales & Marketing Analytics
On-site · Aliso Viejo, California, United States
Job Summary
Sr. Analyst, Sales & Marketing Analytics owns the end-to-end data reporting for a full-funnel sales and marketing operation across multiple regions and product lines. The role pulls, reconciles, and validates data from Salesforce, GA4, paid media, and agency reporting, then turns it into reliable reporting and dashboards that non-technical audiences can act on. You’ll produce pipeline reporting (stage conversion, velocity, time metrics) by region and rep, compute CPL/CPQL/CAC by channel, region, and product line, and deliver recurring monthly reports for executives. You’ll collaborate with the Director of Digital and the Sales & Marketing team to ensure data accuracy, document known data limitations, and enable self-serve insights through Looker, Tableau, or Power BI. The position emphasizes hands-on data extraction and validation over presentation, with a focus on trustworthy data and clear business implications.
Required Qualifications
- Bachelor’s degree in quantitative or business field
- Strong Salesforce reporting ability
- 3–5 years in sales analytics, marketing analytics, or revenue operations
- Working GA4 knowledge
- Hands-on experience building reports and dashboards in Power BI
- Experience with attributed analytics beyond last-touch
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