Spécialiste, recherche produit numérique
On-siteMontréal, Quebec, Canada or Quebec, Canada
Job Summary
Design rigorous research plans, instrument analytics, and track product performance across activation, adoption, engagement, retention, and conversion to uncover and prioritize high-leverage opportunities. Support clients in digital evolution by diagnosing strategic gaps, conducting qualitative and quantitative studies including interviews, surveys, and workshops, and synthesizing findings into actionable recommendations. Analyze product metrics, maintain dashboards for ongoing monitoring, and influence product direction with design, engineering, and client teams by identifying key trends. Contribute to technology and competitive intelligence, manage research scope and budgets, and communicate risks to stakeholders. Leverage AI in research activities and utilize data visualization tools like Looker Studio and Tableau. Requires 5+ years in digital product management, bilingual French/English skills, and occasional travel within and outside Quebec.
Required Qualifications
- More than 5 years of experience in digital product management and market research
- Bilingual in French and English
- Experience with analytics, surveys, interviews, focus groups, benchmarking, and other methods that deepen user and product understanding
- Ability to leverage AI in research activities
- Comfort with data visualization tools (such as Looker Studio, Tableau, Power BI, etc.) and analytics platforms (Google Analytics, Mixpanel, etc.)
- Understanding of digital marketing disciplines (SEO, SEM, CRO, e-commerce, etc.)
- Methodological rigour, strong research ethics, and deep user empathy
- Ability to efficiently manage multiple initiatives in parallel
- Willingness to travel occasionally within and outside Quebec
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