Spécialiste, Planification et Insights/Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
$63,000–$88,500 year
On-siteMontréal, Quebec, Canada
Job Summary
Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets for travel advertisers. Analyze first and third-party data to generate actionable insights that support campaign strategies and drive quarterly and annual revenue targets. Provide support to Americas and global partners while collaborating cross-functionally with Analytics, Yield, Operations, Strategy, and Product teams to automate systems and tools. Cultivate positive relationships with sales teams by communicating booking search and industry data to influence best practices throughout the advertising campaign lifecycle. Contribute to generating and growing new advertising partnerships within the global Expedia Group Advertising business.
Required Qualifications
- Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy
- Experience of working within an e-commerce, tech, digital marketing or business consulting environment
- Experience of working within the travel sector, particularly in digital marketing and e-commerce roles, or within online travel agency (OTA) roles
- Experience in media planning across different channels
- Demonstrated ability to work effectively and thrive in a dynamic environment requiring prioritization and collaboration with cross-functional teams
- Proven experience in managing business initiative projects, including defining objectives, designing process changes, as well as developing and launching data visualization tools and insights
- Interest in staying current with the latest trends in travel, technology, business, e-commerce, marketing and leadership
Desired Qualifications
- Experience in media planning on different channels
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