Spécialiste médias sociaux et contenu numérique / Social Media and Digital Content Specialist
On-sitePointe-Claire, Quebec, Canada
Job Summary
Plan and manage social media calendars across Meta, Instagram, and TikTok, creating, writing, and publishing brand-aligned content while producing video shoots including in-store visits. Handle community engagement, draft contest rules, and conduct ongoing competitive analysis to inform content strategy. Design, deploy, and optimize newsletters and website editorial pages using Klaviyo for segmentation and automation. Monitor performance metrics weekly and monthly, preparing detailed reports to drive campaign improvements. Collaborate with internal teams to ensure consistent brand voice and deliverables.
Required Qualifications
- Passion for furniture, interior design, and social media trends
- Strong creativity with the ability to produce inspiring and engaging content
- Excellent organizational skills and ability to manage priorities
- Ability to turn ideas into impactful, results-driven content
- Strong understanding of performance metrics and analytical mindset
- Comfortable working in a dynamic, collaborative environment
- Excellent writing skills in French
- Autonomy, proactivity, and strong sense of initiative
- Strong interest in digital trends and competitive analysis
- Comfortable on camera and creating video content
- Willingness to travel to stores when needed
- Strong proficiency in Klaviyo (campaign creation, segmentation, automation, and performance analysis)
- Solid knowledge of social media platforms and best practices (Meta, Instagram, TikTok, etc.)
Desired Qualifications
- English is an asset
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