Spécialiste en marketing numérique / Digital Marketing Specialist
On-siteMontréal, Quebec, Canada
Job Summary
Manage the Signature Dining Instagram account by planning, creating, and scheduling content while driving community engagement. Develop a data-driven strategy that aligns with brand objectives, seasonal campaigns, and campus events, producing high-quality photography, short-form video, and reels. Maintain the company website and apps with accurate, up-to-date content, ensuring consistent brand voice across all digital platforms. Track social media and web metrics to generate monthly reports on engagement and campaign results, using insights to optimize future strategies. Write compelling copy for social posts, email communications, and promotional materials tailored to a university audience.
Required Qualifications
- Bachelor's degree or diploma in marketing, digital media, creative writing, new media, communications, or a related field
- Bilingual French and English (conversational French or higher required; work is primarily conducted in English)
- Proven experience managing social media accounts, particularly Instagram, with a strong portfolio of content
- Strong skills in photography, video editing, and visual content creation
- Excellent copywriting skills with the ability to adapt tone and voice for different audiences and platforms
- Proficiency with content creation and scheduling tools (e.g., Canva, Adobe Creative Suite, Buffer, CapCut, etc.)
- Experience with website content management systems and basic web updates
- Analytical mindset with experience using social media analytics and reporting tools
- Creative thinker and strong visual storyteller with a keen eye for design and detail
- Proficiency with Microsoft Office and ClickUp or similar project management tools
Desired Qualifications
- Experience in hospitality, food services, or a university environment considered an asset
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