Spécialiste en analyse numérique / Digital Analytics Specialist

Digital Analytics Specialist at Genetec to strengthen analytics strategy and operations, supporting ongoing digital transformation with GA4, GTM, BigQuery, Data Studio, and experimentation/behavior analytics tools (e.g., A/B testing and heat mapping). Build and maintain dashboards and scalable datasets using Looker Studio, BigQuery, SQL, and scheduled queries; own the measurement lifecycle for assigned initiatives; maintain analytics infrastructure and QA tests; translate business needs into KPIs; analyze and validate analytics data; collaborate with global marketing teams to align analytics with campaign performance and business objectives; propose improvements to tracking, reporting workflows, and data quality practices. Requires university degree in Digital Marketing, Analytics, or related field, 5+ years of digital/web analytics in a B2B environment, hands-on experience with GA4, GTM, BigQuery, Data Studio, and Data Layer; strong communication; fluency in French and English; plus optional experience with Power BI, server-side GTM, Dataform, A/B testing tools, and CRO/website experimentation.