Specialist, Sales Training
On-siteShanghai, Shanghai, China
Job Summary
Assess training needs through collaboration with Sales leaders, Product Marketing teams, Distributors, Retailers, and Channel Partners. Design, develop, and continuously improve training materials, including presentations, product guides, sales playbooks, certification programs, videos, and digital learning modules. Deliver product, sales, brand, and competitive training programs through classroom training, webinars, workshops, field coaching, and online learning platforms. Support major product launches by creating training content and conducting readiness programs for internal teams and channel partners. Monitor training effectiveness through assessments, surveys, sales performance analysis, and field observations. Provide coaching and development support to sales personnel, retail promoters, and channel partners to improve performance and customer engagement. Maintain and manage training libraries, learning databases, and knowledge management systems. Regularly conduct competitive analysis and market intelligence gathering to strengthen sales readiness and product positioning. Track training KPIs and provide regular reports and recommendations to management regarding training effectiveness and business impact. Stay current with industry trends, learning technologies, consumer audio innovations, and best practices in sales enablement and training. Support special projects and perform other duties as assigned to achieve department and company objectives.
Required Qualifications
- Bachelor's degree in Business, Marketing, Communication, Education, Engineering, or a related field
- 3+ years of experience in sales training, sales enablement, retail training, product training, or related functions, preferably within consumer electronics or consumer audio industries
- Strong presentation, facilitation, and public speaking skills
- Experience designing and delivering instructor-led, virtual, and self-paced learning programs
- Strong understanding of sales processes, customer engagement, and retail execution
- Excellent written and verbal communication skills in both English and Mandarin
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Analytical mindset with the ability to evaluate training effectiveness and identify opportunities for improvement
- Proficiency in Microsoft PowerPoint, Excel, Teams, and learning management systems
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and external partners
- Self-motivated, detail-oriented, and committed to delivering high-quality learning experiences
- Willingness to travel domestically based on business requirements
- Willingness to conduct training activities at customer locations, retail stores, distributor offices, and company facilities
- Ability to occasionally work flexible schedules to support launch events, customer meetings, and training programs
- Any offer of employment is conditioned upon the successful completion of a background investigation
Desired Qualifications
- Experience in consumer audio, headphones, portable speakers, home audio, or premium consumer electronics
- Experience working with major China Social Media platforms, including Douyin, BiliBili, Wechat, etc.
- Experience conducting retail field coaching and sales performance improvement programs
- Strong content creation skills, including video, multimedia, and digital learning development
- Innovative mindset with a passion for music, movie and consumer audio technology
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