Specialist, Programmatic
$65,000–$80,000 year
On-siteNew York, United States
Job Summary
Assist in all facets of programmatic campaign builds, including account configuration, media strategy, setup, ad trafficking, and QA. Independently construct campaign-related analyses covering audience insights, bidding strategies, and experiment outcomes while implementing optimizations to enhance performance. Daily monitor, manage, and develop assigned campaigns using existing software infrastructure for trafficking and performance evaluation. Propose innovative analytical methodologies and novel strategies involving algorithms and automation to optimize KPIs. Ensure data accuracy through audits and new analyses tailored to clients or efficiency gains. Present results and deliverables to clients and senior team members as part of direct engagement.
Required Qualifications
- A BS/BA degree from an accredited college or university
- 0-1 year of professional experience in programmatic trading, advertising, ad tech, or media
- Hands-on experience with programmatic platforms, especially DV360 and TTD (The Trade Desk)
- Foundational understanding of programmatic advertising
- High proficiency in Excel
- Solid foundation in math and statistics
- Proven ability to operate independently and efficiently
- Exceptional attention to detail
- Effective time management
- Excellent verbal and written communication
- Experience in presenting work and a keen interest in honing this skill
- Proficiency in interpreting data/analytics
Desired Qualifications
- STEM degrees
- Familiarity with data visualization tools like Looker or Tableau
- Understanding of digital ad ops technology
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