Specialist, Performance Media
$70,000–$70,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Build, deploy, track, and optimize paid social campaigns across Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube to achieve business results. Assist with designing A/B testing, brand lift surveys, and attribution studies while collaborating with the account team to ensure accurate pacing and prompt delivery of performance reports. Analyze campaign data to make recommendations, develop audience strategies using briefs and research, and reconcile all media to ensure proper invoicing and credit. Maintain detailed files of media plans and reports, stay updated on new platforms and techniques, and innovate strategies to drive key outcomes including brand awareness, online conversions, and offline sales lift. Manage large budgets up to $350k monthly and work closely with attribution partners to refine media approaches.
Required Qualifications
- Bachelor's degree
- 3+ years of experience in paid social media
- Demonstrated enthusiasm for influencer marketing / paid social
- Strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies
- Proactive ability to multitask
- Strong written and oral communication skills
- Excellent organizational aptitude
- Attention to detail
- Accuracy when working with numbers
- Proven ability to optimize media spend to drive key business results
- Manage large social media budgets ($150-$350k/mo)
- Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more
- Strong Microsoft Excel experience
Desired Qualifications
- Proficient with 3rd party ad-serving, tracking, and analytic systems to be able to accurately input media plan details and launch campaigns
- Experience at a marketing-tech or media start-up
- You're passionate about social media and/or influencer marketing
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