Specialist, Performance Marketing
On-siteSingapore, Singapore
Job Summary
Manage performance marketing campaigns across 16 markets in APAC and Europe, launching and optimizing high-impact evergreen and integrated campaigns on paid search and paid social channels. Own channel budgets, pace spend against targets, and reallocate toward highest-ROI opportunities while leveraging AI and automation to streamline workflows. Work cross-functionally to develop, launch, and track concepts that drive customer acquisition, engagement, and retention. Determine areas of opportunity, design experiments, and present data-driven recommendations to improve marketing practices. Track campaign performance, analyze benchmarks, and report channel metrics to support management in driving channel mix and budget decisions. Provide stakeholders with clear analysis on media channel performance and ROI using data analytics tools.
Required Qualifications
- 3+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok)
- Proven track record of successful channel innovation
- Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok)
- Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)
- Working knowledge of both pixel and mobile app measurement and tracking
- Ability to resolve ad operations issues that affect campaign tracking and performance
- Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)
- Analytical and structured way of working
- Practical mentality
- Strong logical thinking skills
- Verbal & written fluency in English
- Highly proactive
- Well-organised
- Thrives in fast-paced environments
Desired Qualifications
- Exposure across both search and social is a strong advantage
- Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage
- Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage
- Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage
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