Specialist Omni-Channel
On-siteKolkata, West Bengal, India
Job Summary
Manage daily account responsibilities for Google Ads, Bing, Meta, and other platforms by executing campaigns, monitoring budgets, and analyzing performance metrics. Provide creative ad suggestions, structure keyword strategies, and oversee A/B testing to maximize ROI. Generate weekly and monthly client reports on revenue, goals, and key account indicators while setting up conversion tracking and audience segmentation. Stay current with industry trends and algorithm updates to optimize paid search initiatives. Collaborate with internal teams and stakeholders to present campaign results and ensure project timelines align with client objectives.
Required Qualifications
- 2 to 4 years of hands-on experience managing Google Ads & Meta campaigns
- in-depth understanding of Google Ads, Meta Ad performance metrics
- hands-on experience
- analytical precision
- performance-driven mindset
- keen eye for detail
- strong organizational skills
- willingness to learn
- A/B test ads, landing pages, and bidding strategies to maximize results
- Set up conversion tracking, retargeting campaigns, and audience segmentation
- Monitor and administer analytics dashboards, reports and key reporting tools
- Monitor and report on campaign performance
- Monitor and administer analytics dashboards, reports and key reporting tools
- Stay up to date with Google Ads best practices, industry trends, and algorithm updates
- Manage, execute & review daily account responsibilities associated with Google Ads, Yahoo, Bing, Meta, Quora, Twitter, Taboola, Outbrain, Colombia and other such platforms
- Maintain and monitor account daily and monthly budget caps, impression share, quality score and other important account metrics
- Provide creative copy and graphical ad suggestions
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with digital marketing and PPC industry trends and developments
- Adapt to changing PPC strategies and address issues proactively
- Support effective client and team collaboration
- Contribute creative ideas to enhance PPC strategies
- Assist in facilitating cross-functional teamwork
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