Specialist, Marketing
$55,000–$57,500 year
On-siteChicago, Illinois, United States
Job Summary
Execute marketing campaigns across digital, email, and other channels using established strategies and templates. Coordinate campaign timelines and deliverables for assigned portfolios including community hubs and hyperlocal initiatives. Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests. Assist with audience segmentation and messaging using existing data and tools while tracking campaign performance and preparing basic reports. Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction. Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency while ensuring all materials align with YMCA brand standards. Participate in planning meetings and provide status updates on assigned work.
Required Qualifications
- Bachelor's degree in marketing, communications, or preferred equivalent
- Minimum of 3-5 years of related work experience
- Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
- Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
- Ability to achieve results by taking a proactive long-term view of business goals and objectives
- Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor
- Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
- Reporting any suspicious behavior and violation of policy and procedures to your supervisor
- Completing all child abuse prevention training as required
Desired Qualifications
- detail-oriented
- collaborative
- eager to grow their marketing skills within a mission-driven organization
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