Specialist Marketing - Brand & Campaigns
Remote · Sydney, New South Wales, Australia or Melbourne, Victoria, Australia
Job Summary
Marketing Specialist, Brand & Campaigns at IAG delivering end-to-end integrated campaigns across multiple channels (digital, social, communications, events, media) for brands such as CGU and WFI. You’ll translate strategy into coordinated activity, activate brand narratives across channels, manage campaign delivery from brief to execution with stakeholders and agencies, execute sponsorships/events to maximise impact, monitor performance with a test-and-learn approach, and collaborate across marketing and business teams to drive measurable commercial results.
Required Qualifications
- Experience delivering integrated campaigns across multiple channels
- Ability to translate strategy into engaging campaign execution
- Strong coordination and stakeholder management across teams and agencies
- Understanding of brand storytelling and bringing propositions to life in market
- Proven ability to manage competing priorities in a fast-paced environment
- Curious mindset with willingness to test, learn and adapt to improve campaign performance
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