Specialist, Marketing Audience Enablement & Analytics
On-siteToronto, Ontario, Canada
Job Summary
Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud to support CRM and paid media partners. Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers to act on CRM data effectively. Support campaign QA and launch readiness across CRM channels while monitoring performance and contributing to reporting within an established measurement framework. Collaborate with analytics and marketing partners as a primary point of contact, engaging technology and finance teams as needed. Continuously refine audience builds and operational processes to improve execution quality and efficiency. Requires demonstrable hands-on experience with Salesforce Data Cloud, working knowledge of Salesforce Marketing Cloud, and proficiency in analytics tools like Tableau or Google Analytics. Post-secondary education in a related field is required.
Required Qualifications
- Demonstrable hands-on experience with Salesforce Data Cloud (CDP)
- Working knowledge of Salesforce Marketing Cloud
- Ability to build and activate audiences across CRM channels
- Understanding of CRM strategy and lifecycle marketing principles
- Familiarity with lead source attribution
- Ability to identify and segment audiences by acquisition channel
- Strong communication skills
- Ability to collaborate across marketing and analytics teams
- Ability to work effectively with technology and finance stakeholders
- Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics
- Ability to interpret campaign performance data
- Ability to contribute to reporting within an established measurement framework
- Post Secondary education in a related field
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