Specialist II, Region & City Marketing, BI & Kids, East & South, GC
On-siteShanghai, Shanghai, China
Shanghai, Shanghai, ChinaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Execute regional campaigns and city-level programs across Shanghai, Greater Shanghai, Guangzhou, Shenzhen, and the Greater Bay Area to expand the city network. Translate sports, luxury, and lifestyle values into tailored city approaches by collaborating with cross-functional teams and key stakeholders. Partner with city communities and athletes to drive retail excellence while delivering timely, valuable insights. Apply cross-industry marketing insights to implement the FOP city vision effectively through O2O expertise.
Required Qualifications
- 2+ years of brand experience in sports, lifestyle, trend & luxury
- strong logical thinking around city-level opportunities and community landscapes
- ability to translate city strategy into creative tactics
- Deep knowledge of sports, fashion, trends, and lifestyle marketing approaches
- ability to apply cross-industry insights to the sports industry
- Strong understanding of the FOP city vision
- solid O2O expertise
- ability to communicate and implement O2O effectively
- Proven relationship-building and communication skills with city communities across various FOPs
- ability to maintain strong ties with city athletes
- ability to continuously deliver timely, valuable community insights
- collaborative team player
- works cohesively across project workstreams
- results-oriented
- efficiently supports the city team
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