Specialist, Experiential
$85,000–$105,000 year
On-siteCharlotte, North Carolina, United States
Job Summary
Lead experiential programs by planning, developing, and executing Scout's portfolio of lifestyle experiences, product launches, community events, cultural activations, and internal brand initiatives. Independently manage smaller-scale events from concept through post-event wrap-up while supporting larger tentpole activations, balancing timelines, budgets, and stakeholder expectations across approximately ten events annually. Develop comprehensive event plans, production schedules, run-of-show documentation, staffing plans, and logistics, coordinating with cross-functional teams, agencies, and vendors to ensure seamless onsite execution. Manage program budgets, purchase orders, and financial reporting, while capturing key learnings through attendee feedback and performance analysis to drive continuous improvement. Serve as a trusted advisor to stakeholders, influencing decisions on event strategy and attendee experience. Based in Charlotte, NC, this role requires 4-5 days in the office, 30% domestic travel, and occasional trips to the Innovation Center and production facilities.
Required Qualifications
- Bachelor's degree in Marketing, Event Management, Communications, Hospitality, Business, or a related field
- 4–8 years of experience producing events, experiential marketing programs, brand activations, or lifestyle experiences
- Experience independently managing events from concept through execution and post-event reporting
- Demonstrated expertise in experiential marketing, event production, or brand activation with a strong understanding of industry best practices, operational planning, and attendee engagement strategies
- Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives independently while contributing in a collaborative team environment
- Strong communication, critical thinking, and decision-making skills, with the ability to assess ambiguity, influence stakeholders, translate strategy into memorable experiences, and provide thoughtful recommendations
- Experience managing vendors, production partners, agencies, and event suppliers
- Experience tracking budgets, managing purchase orders, invoices, and financial reconciliation
- Strong negotiation, problem-solving, and decision-making skills with the ability to remain calm under pressure
- Proficiency with Microsoft 365, including Outlook, Excel, PowerPoint, Teams, and SharePoint
- Flexibility to work evenings and weekends as event schedules require
- Valid driver's license
- Passport
- Must be 18 years of age or older
- Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records
- Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance
- Residing in New York City: This role is not eligible for remote work in New York City
Desired Qualifications
- Experience producing events for consumer brands, lifestyle brands, sports, music, outdoor, or cultural events and activations
- Agency experience supporting experiential marketing, integrated marketing campaigns, or event production
- Experience supporting premium customer experiences, product launches, or community engagement programs
- Familiarity working within fast-paced, matrixed organizations where collaboration across multiple departments is essential
- Passion for the outdoors, adventure, community building, and creating meaningful brand experiences
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