Specialist, Donor Engagement & CRM
On-siteUnity Village, Missouri, United States
Job Summary
Build and optimize automated donor journeys within Virtuous CRM, configuring triggers, workflows, and segmentation logic for welcome sequences, upgrade asks, and lapsed donor re-engagement. Write and produce digital donor communications including email campaigns, automated touchpoints, and acknowledgment messaging, coordinating with design teams to source assets. Support the lower and mid-level donor program by monitoring giving patterns, maintaining data hygiene, and refining donor segments for first-time and recurring donors. Develop and maintain campaign-specific donation pages, writing copy that connects gifts to tangible outcomes while testing elements to improve conversion. Produce regular performance reports on donor program KPIs, acquisition rates, and email metrics to drive strategy. Collaborate with the Director of Constituent Engagement and cross-functional teams to ensure coordinated donor engagement efforts.
Required Qualifications
- Bachelor's degree in marketing, Communications, Nonprofit Management, Digital Communications, or a related field
- Minimum of 2–3 years of experience in CRM management, email marketing, digital fundraising, or a related field
- Experience building or managing automated marketing or donor communications workflows
- Familiarity with nonprofit fundraising concepts, including donor lifecycle, giving levels, and moves management
- Demonstrated ability to write clear, engaging digital communications — including email copy — for a mission-driven audience
- Strong attention to detail in data management, segmentation, and reporting
- Comfortable working in a fast-paced environment managing multiple concurrent projects
- CRM platforms — working knowledge of at least one major CRM with automation and segmentation capabilities
- Email marketing platforms — experience building, deploying, and reporting on email campaigns
- Microsoft Office Suite
- Reporting and analytics — ability to build and interpret performance reports from CRM or email platforms
- Must be able to lift 10 Max lbs
- Reach: Overhead and Forward
- Climb- Stairs/Ladders
- Sitting/Workstation
- Operate Computer
- Talk/Communicate
- Operate Company Vehicles: Copier, Shredder, PC, Handheld Electronic Devices
- Standing/Walking
- Read/See
Desired Qualifications
- Virtuous CRM — direct experience with Virtuous' journey builder, automation tools, reporting, and constituent management
- Airtable or similar project management / data tracking tools
- Able to provide direction, motivation and model best practices
- Able to support a positive team environment in which members participate, respect and cooperate with each other to achieve desired results
- Able to demonstrate commitment to the position and accept responsibility for personal actions
- Able to promote a safe and inclusive environment of integrity and honesty
- Able to create an innovative environment supporting change and improvement
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