Specialist, Digital Performance (m/f/d) - Hamburg
Hybrid · Hamburg, Hamburg, Germany
Job Summary
Specialist, Digital Performance (m/f/d) in Hamburg drives measurable business growth through advanced and scalable Paid Search strategies across Northern Europe. Responsible for developing and executing paid search strategies, building keyword/audience/bidding plans, aligning with E‐Commerce feeds/landing pages/promotions, and advocating automation. Manages agency partners, oversees keyword research, ad copy, audience segmentation, and feed-based campaign setups; implements robust tracking with Google Tag Manager, Adobe Analytics, and native tools; optimizes campaigns toward CPC/CTR/ROAS/conversions; builds dashboards and reports (Looker Studio) and delivers insights to guide budget allocation. Collaborates with global marketing and E‐Commerce teams to stay ahead of trends and innovations; supports Performance Display and OneSearch initiatives; cross-functional collaboration and proactive optimization mindset; English fluent; experience with GTM and analytics tools.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of hands-on Paid Search experience, including Performance Max and feed-based advertising
- Strong knowledge of Google Ads, Microsoft Ads, and SA360
- Experience with analytics platforms (Adobe Analytics, Looker Studio)
- Understanding of remarketing, segmentation, and audience strategies
- Strong communication, cross-functional collaboration, and project management skills
- Experience with GTM and tracking integrations and proficient in analytics and dashboarding tools (Adobe, Looker Studio)
- Fluent in English; additional languages are a plus
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