Specialist, Digital Marketing
On-siteHouston, Texas, United States
Job Summary
Digital Marketing Specialist responsible for developing and executing digital channel programs, increasing brand awareness, building audiences for ABS products/services/events, and driving conversions through platforms. Works within a cross-functional Content, Media and Digital Marketing team to coordinate and publish content across digital channels (website, email campaigns, press releases, blog posts, paid display/search advertising, interactive media) to elevate the ABS brand. Requires hands-on experience with digital tools to deliver tactics independently, plus collaboration with Marketing Managers, and proficiency with marketing automation, CMS, Google Ads, Google Analytics, and data-driven optimization.
Required Qualifications
- Education and Experience
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
- 3‒5 years of experience related to communications or public relations.
- Google AdWords certification or Google Analytics certification preferred
- Video editing experience preferred
- Knowledge, Skills, and Abilities
- Digital Marketing experience with an organization with global operations.
- Hands-on experience using marketing automation software, content management systems, event registration platforms, and Google and/or LinkedIn management tools.
- A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
- Experience with segmentation, list management, Google Ads and/or LinkedIn Ads, and campaign execution
- Strong interpersonal and team skills.
- Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
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