Specialist, Ad Ops

Job Summary

Required Qualifications

• •1+ years of experience across trafficking
• •further experience across CM360 and other programmatic platforms
• •strong delivery track record
• •ability to configure and traffic campaigns in Campaign Manager 360 (CM360), including creating placements, assigning creatives, targeting criteria, and delivery settings
• •ability to ensure all campaign elements (ads, tracking tags, click-through URLs) are correctly uploaded and aligned with the media plan
• •ability to ensure creatives adhere to technical specs, platform requirements, and compliance standards
• •ability to conduct pre-launch testing of all ad creatives to confirm proper rendering and functionality across browsers and devices
• •ability to conduct thorough QA checks before campaign launch to validate setup accuracy, including click-through behaviour, impression tracking, and geo/targeting logic
• •ability to collaborate with media planners and account teams to interpret media briefs and translate them accurately into the CM360 platform
• •ability to generate ad serving tags for publishers and media partners, ensuring correct tag types are selected (e.g., standard, iframe, JavaScript, click trackers)
• •ability to distribute and troubleshoot tags with internal and external stakeholders to guarantee successful implementation on publisher sites
• •ability to maintain consistent and structured naming conventions for campaigns, placements, creatives, and ads
• •ability to maintain detailed trafficking documentation and playbooks
• •ability to continuously evaluate trafficking workflows to identify areas for automation or process improvement
• •ability to develop ideas for process improvements, innovation and automation that drive measurable impact for your client or Practice
• •ability to have regular exposure to clients and develop presentation skills
• •ability to be an advocate for the practice with Associates and help to grow knowledge and skills across this population
• •ability to start to build your knowledge of other Practices
• •ability to deliver highly insightful reporting on campaign performance with a good understanding of how this connects to other Practices
• •ability to use your knowledge to deliver brilliant campaigns that outperform KPIs, to budget and on-time
• •ability to follow all best practice and QA processes
• •ability to define the campaign delivery plan, including objectives and ways in which work can be successful or optimised further
• •ability to generate and promote innovative new concepts to clients applying our test and learn approach
• •ability to share successes across the practice by identifying and improving guidelines, playbooks and processes including opportunities to automate work
• •ability to work across amazing clients such as Hilton, Walmart, Unicef and more
• •ability to participate in a comprehensive interview process that includes skills interviews with our team

Desired Qualifications

• •diverse backgrounds and identities