Solutions Marketing Lead, Public Sector
$320,000–$320,000 year
HybridNew York City, New York, United States or San Francisco, California, United States
Job Summary
Develop and execute comprehensive marketing strategy for Public Sector across federal, state, local, and international government verticals. Craft differentiated positioning and messaging for solutions pages, campaign materials, and content tailored to policy makers and public sector knowledge workers. Lead go-to-market efforts for product launches, including Claude for Government and sector-specific MCP integrations, while partnering with sales, product, and communications teams. Drive thought leadership initiatives, manage public sector content calendars, and enable enterprise sales with outbound campaigns and pipeline-driving initiatives. Report on channel performance and campaign results to identify iteration opportunities.
Required Qualifications
- Bachelor's degree or an equivalent combination of education, training, and/or experience
- A field relevant to the role as demonstrated through coursework, training, or professional experience
- Thrive in a 0-to-1 environment—can build processes where none exist and navigate ambiguity across a complex stakeholder landscape
- Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
- Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
- Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
- Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
- Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment
- Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
- Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
- Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
- Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
- Have a background in enterprise sales enablement, particularly in complex or regulated industries
- Show a track record of building marketing programs from scratch at a growth-stage company
- Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases
- Work from our Washington, D.C. or San Francisco office at least once a month for cross-functional stakeholder engagement
Desired Qualifications
- Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
- Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
- Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
- Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
- Have a background in enterprise sales enablement, particularly in complex or regulated industries
- Show a track record of building marketing programs from scratch at a growth-stage company
- Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases
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